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Idea Generation

January 23, 2025

Angelo Baque on Leaving Supreme to Found Awake NY: “I Had to Work Harder”

At ComplexCon 2024 in Las Vegas, we sat down with Angelo Baque, the founder of streetwear brand Awake, for a special live taping of IDEA GENERATION. Because so much of Angelo’s story involves the lessons he learned finding his own financial footing, Chase Freedom Rise, a card for people looking to establish credit, was the perfect partner to bring the episode to life. From mismanaging money early on, to learning the books as Brand Director at Supreme, to taking on investors while launching Awake NY… here’s how a kid from Queens became a streetwear giant... and it all started with one idea. IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. Follow IDEA GENERATION on Instagram: https://www.instagram.com/ideageneration/ Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: https://ideageneration.substack.com/

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Idea Generation
Idea Generation
Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride. Welcome to IDEA GENERATION.